The Edge Newsletter


Identifying your ideal customer and turning more of those prospects into buyers is the goal of any business. Unfortunately, only a small percentage of prospects that express interest in your capabilities today are actually ready to buy. Fortunately, there are steps you can take to ensure many of those leads ultimately become your customer. Follow this plan to ensure you convert a higher percentage of prospects into buyers.

How To Convert More Leads Into Sales

The statistics are overwhelming. Regardless of the channel. With or without a direct sales force. Prospects aren't ready to buy. At least not right away. In fact, whether it's online from your website or offline at an event, only 10 -15% of the leads you generate are ready to buy now. Another 20 - 30% will never Continue Reading . . .

John Edmundson
InterEdge Marketing