Concentrating your sales efforts in the right place with the right people on the right issues shortens the selling cycle and captures more business. But there's even a better way to work on the biggest and best opportunities. It's called Account Based Marketing. Is it right for you?
Learn if it's a fit for your company.
Why account based marketing can improve your target account selling
If you read sales blogs. If you get newsletters that cover sales trends. If you are researching target account programs. Then you've heard about account based marketing. It's a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. It's a Continue Reading . . .