Is Target Account Selection Art or Science?

It's easy to support a target account program. The sales and revenue upside from a key account win can be company changing. But winning an A-1 account doesn't start with a great sales team, it starts with account selection. How can you use data to close more key account opportunities? Take these four steps to ensure target account success.



Your web strategy plays a vital role in connecting with target accounts. Here's how to leverage your website.

New prospects prefer online information to direct conversations. Help your sales team connect through effective content.

Regardless of your company size, an account based marketing program will help you compete for the best target account opportunities.