YOUR ACCOUNT BASED MARKETING SUCCESS GUIDE
Open doors, deepen engagements, reduce selling cycles, increase revenues.
This white paper provides sales and marketing teams insights into key enterprise purchasing trends impacting direct selling organizations and provides best practices for landing and expanding in target accounts as buyers look online to formulate purchasing decisions.
This comprehensive guide will cover:
- How sales and marketing can combine forces to overcoming today’s large account selling challenges
- Insights on using decision maker and influencer roadmaps
- How to create impactful communications that connect with unique stakeholders and inspire action
- Best practices for engaging contacts where they seek information with the media and content they need
- The Marketing Automation secret sauce