It's common to put the cart before the horse. To quantify the end goal without developing a plan to help you get there. And even though it's not the perfect way to operate, at least when you know where you want to go, you have a chance to get there. But when you combine strategic insights with that end goal, the opportunity for success multiplies. Continue Reading

The post 3 Reasons You Need A Web Strategy appeared first on InterEdge Marketing.

In today’s online world, 57% of a purchasing decision is made before a buyer contacts a seller.  Content is the vehicle that provides the education, industry trends, product comparisons and other valuable information that a sales rep provided in the past. It ensures that prospects are learning about your services even if they aren’t speaking with you directly. There's no Continue Reading

The post Why You Need A Content Marketing Plan appeared first on InterEdge Marketing.