The Edge Newsletter


Should you allocate capital to a new and improved website? It's fair to question how much. But if you need to define the pay back before making the investment, you are missing the point. Learn why demanding a website ROI is bad idea.

Why Website ROI Doesn’t Matter »

Companies are reluctant to make an investment, to allocate capital or spend expense dollars in an area they can't quantify.

Accountants are especially good at this. No payback, no dollars. Yet taking this stance makes us lazy. If the investment doesn't fit into a nice box, that we can measure, then... Continue Reading

John Edmundson