The Edge Newsletter


Connecting with decision makers. Influencing influencers. Conveying your value proposition. Demonstrating your capabilities. It's challenging in any account. Even harder in target accounts. With 17 influencers and five buyers, that sign off on purchases, in the typical enterprise account, how do you effectively convey your value with different levels, functions and needs?

Account Based Marketing strategies have proven to increase engagement and shorten selling cycles. But these tactics are best at elevating your position.

5 Account Based Marketing Tactics That Accelerate Target Account Success Rates

You have a target account program strategy. You've identified the best accounts. You mapped decision makers and influencers. How do you leverage that data and close more business? By implementing account based marketing tactics that Continue Reading . . .


John Edmundson
InterEdge Marketing