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Your best new customer is your current customer. According to the book Marketing Metrics, businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%.

But just like prospects, your current customers don't subscribe to old selling techniques. 

Content Benefits Customers And Prospects

B2B companies with a strong customer base often dismiss the need to communicate using digital channels.

But foregoing digital interaction is no different than sending a client, who prefers a phone call or face-to-face meeting, a link to your website. There's a better way...

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Who needs more emails in their inbox? But when they communicate the right information, emails get opened and acted upon. Learn more from 5 Lead Nurturing Strategies That Supercharge Customer Conversion

Can content replace your salesforce. Not likely. But used effectively it can make them far more productive! Learn More From - When Your Best Sale Hire Isn't A Sales Person. 

You may think keywords only impact your website. But used effectively, they improve the customer experience online and offline. Learn More From - Keyword Research, The Secret Sauce For Your Salesforce.

John Edmundson