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Your best new customer is your current customer. According to the book Marketing Metrics, businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%.
But just like prospects, your current customers don't subscribe to old selling techniques.
Content Benefits Customers And Prospects
B2B companies with a strong customer base often dismiss the need to communicate using digital channels.
But foregoing digital interaction is no different than sending a client, who prefers a phone call or face-to-face meeting, a link to your website. There's a better way...
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