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The modern day buyer uses content to make purchasing decisions. It's one of the reasons a content strategy that educates, builds understanding and ultimately influences your target audience is essential to your business. 

And whether you're packing for a trip or preparing for a picnic to enjoy the upcoming holiday, it's the perfect time to think about how to execute an effective program. Vacation and content planning go together like beer and brats! Here's why:

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Curious about how B2B buyers use content to formulate purchasing decisions? Read 30 Content Marketing statistics and what they mean to your business to learn more.

Content won't replace your salesforce but used effectively, it can make them far more productive! Here's why!

Does a well designed website impact your current customers and prospects? These 14 Web Design Statistics detail why it's essential to your business. 

John Edmundson