Hello ,

Hiring the perfect sales person. Easier said than done. Even the best organizations have horror stories of seemingly good sales hires gone bad.  Selling is tough. Prospects are hard to reach. Competition is fierce. Sales costs add up. So what's the right answer?

It may not be a sales person at all. 

When Is Your Best Sales Hire Not A Sales Person?

Persistence. Provide insights. Care about customer's interests. Focused.

Just four of the many traits you look for in an ideal sales hire. Traits that become harder for reps to sustain when their job is to open accounts and develop new business, especially when progress is slow. With sales turnover rates averaging 15% - 30%, there is a better answer.  

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John Edmundson
john@interedgemarketing.com
630.442.0040